MARKETING TO BORROWERS

RatePlug’s new tool creates, nurtures real estate leads

RatePlug’s new tool creates, nurtures real estate leads

Even though some mortgage industry economists are expecting existing home sales to improve this year, affordability remains an issue holding many consumers back from acting. On the lender side, the competitive landscape for whatever leads are in the market is getting tougher because of the uncertainty around mortgage rates. A new offering from RatePlug looks […]

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Mortgage rates move lower for first time in four weeks

For the first time in four weeks, mortgage rates have moved lower, following another seven-day period where the benchmark 10-year Treasury yield moved in a wide range. However, rates are still at levels last seen in February, the Freddie Mac Primary Mortgage Market Survey showed. “The average mortgage rate decreased this week, which is welcome

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Closed-end seconds lead overall home equity loan growth

Closed-end home equity loan annual growth outpaced its line of credit cousin in the fourth quarter, increasing 13% above its high point from a year ago, the TransUnion first quarter Home Equity Trends Report found. Total home equity origination, in which TransUnion counts first mortgage refinance activity as well (although it does not distinguish between

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Dollar value of for-sale listings hits all-time high

The combined sum of for-sale listings on the market at the end of April hit a record, with homes both sitting on the market longer and more inventory arriving, according to a Redfin report. The total value of listings came in at $698 billion at month’s end, the real estate brokerage said. The amount surged

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Home equity lending is flourishing as HELOC rates fall

Home equity lending hasn’t been this hot in almost two decades.  Second-lien equity withdrawals approached 2008 levels in the recent first quarter, according to Intercontinental Exchange. Homeowners grabbed nearly $25 billion in home equity lines of credit, while overall first quarter equity withdrawals, including cash-out refinances, totaled $45 billion.  Introductory rates on second-lien HELOCs fell

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Monthly mortgage payments on the rise, but not for long

Homebuyers in the current Spring season are having to come up with larger monthly principal and interest payments, although a measure of relief might be on the way. The Mortgage Bankers Association Purchase Application Payment Index rose to $2,186 in April from $2,173 in March, although it is down from $2,256 one year ago. “Homebuyer

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Mortgage rates rise again to highest level since February

Mortgage rates rose for the third consecutive week, and are now at their highest level since the start of February, the Freddie Mac Primary Mortgage Market Survey reported. The 30-year fixed-rate mortgage averaged 6.89% on May 29, up 3 basis points from last week when it was 6.86%, but below one year ago at this

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Condos losing appeal among real estate investors

While real estate investment purchases are falling into more stable patterns following wild pandemic-era swings, condo activity is lagging, falling to a 10-year low, according to Redfin. U.S. investors bought a total of 46,726 units in the first quarter, up 2% year over year, the real estate brokerage reported. Early 2025 activity recovered from the

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