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The Agency

What makes personal PR a game-changer for real estate agents?

Agent, Contributors, HWmember, Opinion, Real Estate, Real Estate Marketing, The Agency /

For decades, real estate marketing revolved around the property—glossy images taken by professional photographers became the norm, followed by videography and aerial drone images, 3-D tours and compelling storytelling. While these remain essential to effective property marketing, the agent’s personal brand has become just as influential a factor in their success as the listings they […]

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Why empathy is the leadership superpower real estate needs now

Brokerage, Contributors, HWmember, Opinion, Real Estate, Team Leaders, The Agency /

The qualities of great leadership are being redefined. Nowhere is this more evident than in high-stakes industries like real estate, where emotions can run high and relationships are paramount. While significant management experience or operational expertise are still important, it is the so-called soft skills that increasingly distinguish exceptional leaders.  Empathetic leadership is about seeing

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Brokers agree on broad exposure for real estate listings

Clear Cooperation, HWmember, Mauricio Umansky, Real Estate, The Agency, The Gathering, The Gathering 2025, Zillow /

Real estate industry executives may not see eye to eye on the National Association of Realtors‘ (NAR) Clear Cooperation Policy (CCP), but there is one thing they do agree on — the vast majority of sellers receive the most benefit from listing transparency and broad exposure of their listings.  “The average people that our agents

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The Agency’s Rainy Hake Austin on leadership and AI integration

Artificial Intelligence, Brokerage, HWmember, Podcast, Real Estate, Real Estate Agents, RealTrends, The Agency /

Rainy Hake Austin, president of The Agency, joined Tracey Velt on this week’s episode of the RealTrending podcast to discuss the evolving landscape of real estate leadership and operations. The Agency, which is ranked No. 13 by sales volume and is the fourth-largest largest privately held independent brokerage in the country, has expanded to nearly

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