Loan officer Elizabeth Galan, who works for UMortgage in Cincinnati, has had to pivot her business strategy in 2025. Galan focuses on serving Hispanic borrowers — about 80% of her clients — in cities like Cincinnati and Dayton, Ohio, as well as northern Kentucky. Many of them hold non-permanent resident status, meaning they live in […]
How Trump’s immigration policies reshape mortgage strategies Read More »
ERA Real Estate is expanding its Coached Up Program with a Spanish-language component, part of a broader strategy to reach Spanish-speaking market segments while growing its national footprint. The program — led by brand president Alex Vidal — delivers training in English first, then offers Spanish sessions to support Hispanic agents and clients. “What we
ERA Real Estate launches bilingual coaching program, targets growth in Hispanic markets Read More »
The Hispanic Organization of Mortgage Experts (HOME) on Tuesday announced the launch of what it claims to be the mortgage industry’s first bilingual learning management system (LMS), HOME Certified, powered by Twiz.io. The organization also introduced Wholesale Search, an AI-powered tool built on ChatGPT that takes mere seconds to match borrowers with lenders who offer
HOME launches bilingual learning system and AI-powered wholesale search tool Read More »
As the real estate industry faces unprecedented transformation, Century 21 Real Estate has stayed active through aggressive franchise growth, market consolidation and engagement with evolving homebuyer demographics. In an in-depth conversation with HousingWire, Century 21 CEO Mike Miedler opened up about the company’s strategy, its foundational franchise model and preparation for the future of homeownership.
Century 21 CEO talks industry consolidation, filling market gaps Read More »
The National Association of Hispanic Real Estate Professionals (NAHREP) on Wednesday released its annual Top 250 Latino Mortgage Originators Report, which recognizes the nation’s top-performing Latino mortgage professionals. NAHREP received nearly 5,000 nominations and is recognizing more than 600 Latino mortgage originators this year across various national and regional rankings. Even in a high interest
NAHREP’s top Latino loan officers closed $22B in volume in 2024 Read More »