As you well know, there are so many classes on how to succeed in real estate — how to make the perfect phone call, how to master self-promo and marketing, how to door-knock without being awkward, how to write killer scripts, negotiate better offers or dominate social media. All of those are fine and can […]
Consistency: The real estate success secret Read More »
For decades, real estate marketing revolved around the property—glossy images taken by professional photographers became the norm, followed by videography and aerial drone images, 3-D tours and compelling storytelling. While these remain essential to effective property marketing, the agent’s personal brand has become just as influential a factor in their success as the listings they
What makes personal PR a game-changer for real estate agents? Read More »
We’ve all heard the refrain: it’s never been harder to buy your first home. The narrative almost always circles back to two usual suspects – mortgage rates and home prices. While rates and prices are undeniably visible and powerful levers, they are not the whole story. For industry insiders, the challenge (and the opportunity) lies
Affordability for first-time homebuyers: Beyond rates and prices Read More »
In today’s rapidly evolving financial landscape, mortgage lenders and servicers are facing intense pressure to expand access to credit while maintaining sustainable risk practices. A growing strategy to meet this challenge is the rise of fintech–nonprofit partnerships. These collaborations not only open new doors for underserved borrowers but also provide lenders with scalable tools to
For generations, the American Dream has been defined by homeownership. But in 2025, that dream is harder to hold onto. Rising mortgage rates, high home prices and the day-to-day cost of living have left many families stretched thin. Even as interest rates show signs of easing, affordability pressures remain, forcing buyers to ask not only,
Why is homeownership harder to sustain in 2025? Read More »
A mortgage is more than a rate and a closing date. It is a family planning for what happens after the keys are in hand. That is why insurance is not optional and belongs beside pricing, product fit, and closing costs in a loan officer’s core toolkit. It is required for the loan, and it
Artificial intelligence (AI) is no longer a future promise in real estate. It’s here, measurable, and rapidly transforming how professionals work. From agents juggling client demands to lenders navigating compliance and efficiency pressures, AI is already proving itself both a pressure valve and a performance accelerator.The stakes are clear: those who embrace AI are gaining
The AI advantage: How real estate industry leaders can get ahead in a digital market Read More »
Where and how real estate buyers search for information is changing quickly. As consumers become more comfortable with AI, increasingly, buyers and sellers aren’t browsing your site but rather they’re asking AI to weigh in first. From “Should I buy a house in Denver this year?” to “What’s my home worth in today’s market?”. AI
AI powered search is here: Seven tips for agents to get found Read More »
Editor’s Note: This article is an extension of Mr. Rebmann’s presentation at HousingWire’s 2025 AI Summit held in mid-August. Lenders are under unrelenting pressure to cut costs, accelerate processes and enhance borrower experiences while navigating a less-than-certain originations environment. Artificial Intelligence (AI) has emerged as a tool to meet these demands, yet quantifying its business
How to measure and communicate the ROI of AI tools Read More »
Agent safety in October, and every other month, remains a critical theme. The industry is rightly reminded each fall to take precautions during showings and open houses, and true safety extends well beyond physical well-being. For agents, particularly those navigating the complexities of the rental market, safety increasingly means protection against lawsuits, regulatory violations, and
Safety in real estate extends far beyond the physical Read More »