CRM

Zillow’s Follow Up Boss privacy policy changes spark industry debate

Zillow Group is making changes to Follow Up Boss’s privacy policy and many in the real estate industry are taking issue with the changes.  Earlier this month, Zillow informed users of Follow Up Boss, which it acquired in 2023, that a new privacy policy is set to go into effect on November 15, 2025. The […]

Zillow’s Follow Up Boss privacy policy changes spark industry debate Read More »

Zillow unites agent focused products in Zillow Pro

Zillow is uniting some of its various agent-focused product offerings under a new umbrella. Described as a suite of products, Zillow announced the launch of Zillow Pro on Wednesday.  The suite of products includes Follow Up Boss, My Agent and Agent Profiles. The integration of these products enables agents to do things like invite any

Zillow unites agent focused products in Zillow Pro Read More »

NAR Technology Survey finds AI gaining traction with Realtors

While it may seem that the real estate industry is constantly overwhelmed by new technology tools, the most popular tool among Realtors remains eSignature, according to the National Association of Realtors’ (NAR) 2025 Technology Survey released Thursday.  NAR’s data showed that 79% of survey respondents use eSignature, closely followed by the 75% who reported using

NAR Technology Survey finds AI gaining traction with Realtors Read More »