Building a successful real estate business depends on cultivating strong relationships. Real estate agents will often rely on their network or sphere of influence (SOI) to land their next deal. It’s one of the most valuable tools in an agent’s toolkit, and for good reason. Your sphere is made up of people you already know […]
8 ways to expand your sphere of influence in real estate in 2025 Read More »
Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting testimonials is an important part of building a business, yet it’s often a forgotten step in the process. More often than
How to make the most of real estate testimonials to attract new clients Read More »
Over the last decade, I’ve interviewed dozens of the country’s most successful real estate agents. All of them, from Ryan Serhant to Glennda Baker to Ricky Carruth, had one thing in common: They found their ikigai early in their career and never looked back. Ikigai is a Japanese concept that says you will only find
How a Christie’s Agent Closed $44 Million+ in 2024 on Instagram Read More »
Servant leadership is more than a lazy LinkedIn buzzword cooked up by corporate PR teams. It’s a crucial reason why new school brokerages like The Agency and Real outsold Keller Williams last year. If you want to scale your team or brokerage in 2025, lead by example, or get left behind. Not convinced? Mauricio Umanasky,
Why Servant Leadership is Fueling Real Estate’s Fastest-growing Brokerages Read More »
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