With so many real estate brokerages out there competing not only for listings but for you, the real estate agent, it can be tough to know which one is the right fit for you. Choosing the best real estate company to work for is a very personal and important decision, as it can affect your […]
The best real estate companies to work for in 2025 Read More »
The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience and authenticity to seller leads. A well-done listing presentation not only distinguishes you from your competitors — it also elevates the seller’s experience of working with you from day one. It’s cliché, but you
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We all have the same amount of time, yet how you utilize your time and energy will make or break your business. Creating and following your schedule in a purposeful, strategic way is the key. And once you get a routine going, your business (and personal life) can run on autopilot. Check out our ultimate
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Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open house follow-up email is often what turns a quick conversation at the door into a real client relationship. Still, figuring out what to say in each situation isn’t always easy, which is why having a go-to
12 Open House Follow-up Email Templates Proven to Win Clients (+Download) Read More »
After teaching thousands of agents how to build a real estate business plan, I’ve seen one result consistently. The agents who put in the work and plan ahead are the ones who stay in business. Your notebook full of random thoughts jotted down isn’t going to cut it. You have to create a roadmap that
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Real estate might look like an easy, glamorous, high-paying career on TV, but it’s a very challenging industry. Learning the business takes time, and finding clients isn’t as easy as it seems, but for those who are determined to put in the work and make real estate their career, it’s a fantastic industry. The agents
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Let’s be honest, real estate open houses can feel a little awkward if you’re not sure what to say. You’re juggling sign-ins, smiling on cue and trying to figure out whether the couple by the kitchen is just killing time or actually thinking about writing an offer. That’s where having a few go-to scripts in
12 Open House Scripts to Impress Buyers and Win More Clients Read More »
Building a successful real estate business depends on cultivating strong relationships. Real estate agents will often rely on their network or sphere of influence (SOI) to land their next deal. It’s one of the most valuable tools in an agent’s toolkit, and for good reason. Your sphere is made up of people you already know
8 ways to expand your sphere of influence in real estate in 2025 Read More »
Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting testimonials is an important part of building a business, yet it’s often a forgotten step in the process. More often than
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Over the last decade, I’ve interviewed dozens of the country’s most successful real estate agents. All of them, from Ryan Serhant to Glennda Baker to Ricky Carruth, had one thing in common: They found their ikigai early in their career and never looked back. Ikigai is a Japanese concept that says you will only find
How a Christie’s Agent Closed $44 Million+ in 2024 on Instagram Read More »