Marketing

Real Brokerage partners with MAXA for marketing automation

The Real Brokerage is teaming up with MAXA Designs as it looks to automate marketing for its agents nationwide.  The partnership was unveiled on Wednesday at RISE, Real’s national agent conference. Through this partnership and the new MAXA x Real platform, agents will gain access to over 400 real estate specific templates, MLS integration and […]

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Zillow’s mortgage revenue up 36% on purchase volume growth

Zillow Group posted $10 million in net income in the third quarter, turning around a $20 million loss from the year ago period, as its mortgage revenue rose 36% during the time frame. The growth in its mortgage line, which includes both Zillow Home Loans and the marketplace where consumers can search for rates, was

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Rocket tops customer ratings but industry sees overall drop

Consumer satisfaction with their mortgage lender lags their opinions on the life, health and property and casualty insurers they do business with, with year-over-year scores for the industry falling. The American Customer Satisfaction Index 2025 Insurance and Mortgage Lenders Study gives the real estate finance business a score of 74, down 1% from a year

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Collov AI, Side partner on virtual staging tools for agents

Collov AI, an artificial intelligence (AI) platform for home design, announced a partnership with Side, a white-label real estate brokerage platform. The move expands access to Collov AI’s staging and visualization tools for Side’s network of more than 500 boutique real estate companies — with tools available through the Side Marketplace and its agent community

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Revive expands, renames agent AI platform

Renovation technology firm Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. Leaders said enhancements are designed to give real estate professionals greater visibility into client activity, as well as more control over branding and outreach. The platform — formerly known as Revive Vision AI — will see updates

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Sean Harper is the founder and CEO of Kin, which has entered the mortgage broker business

Insurance provider Kin starts Florida mortgage business

Kin, a direct-to-consumer home insurance provider, has entered the mortgage broker business, starting in Florida, and offering a full array of mortgage and home equity products. The mortgage broker business is also direct-to-consumer and plans are to eventually expand to other states where Kin has a presence, said company founder and CEO Sean Harper. He

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Veterans United parent launches new mortgage brand

The parent company of Veterans United Home Loans has started up a new brand, while at the same time retiring an existing one. Mortgage Research Center has multiple trade names, present and past, listed on its Nationwide Multistate Licensing System page, including several forms of Veterans United, the nation’s most prolific Veterans Affairs lender. Now,

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UWM reduces fees, enhances TRAC+ title alternative offering

United Wholesale Mortgage has reduced the fees and added other enhancements for one of its title alternative programs. The company’s title review and closing program, known as TRAC+, looks to save borrowers money by significantly reducing costs for refinances compared with traditional title insurance options. In the past, Mat Ishbia, president and CEO, has been

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UWM downgraded by Morgan Stanley on stock valuation risk

Analysts at Morgan Stanley have downgraded UWM Holdings, the parent of United Wholesale Mortgage, citing valuation risk, given the 55% increase in its stock price since the end of July through today. But at various points between those two milestones, the gain in UWM on a percentage basis was even higher. On July 31, UWM’s

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Rate, Crosscountry latest to boost conforming limits early

Two more lenders have joined the parade of early conforming loan limit boosters, Crosscountry Mortgage and Rate. They join United Wholesale Mortgage and Pennymac in being willing to underwrite loans up to $819,000 for future sale to Fannie Mae and Freddie Mac. Of the major lenders who have done so in the past, only Rocket

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