Marketing

Closed-end seconds lead overall home equity loan growth

Closed-end home equity loan annual growth outpaced its line of credit cousin in the fourth quarter, increasing 13% above its high point from a year ago, the TransUnion first quarter Home Equity Trends Report found. Total home equity origination, in which TransUnion counts first mortgage refinance activity as well (although it does not distinguish between […]

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Home sales cancelled at near-record pace in April

Home sales transactions were cancelled at a near-record rate in April, another likely side effect of uncertainty enhanced by President Trump’s tariff announcement earlier in the month, Redfin said. Approximately 56,000 signed purchase agreements were withdrawn during the month, which equates to a 14.3% rate. This is up from 13.5% one year ago and is

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Rocket, CMG push towards one-stop-shop mortgage model

For mortgage originators, the push to become a “one-stop shop” and build lasting client relationships has taken on new urgency in light of current market pressures. “We really want to be able to meet the clients where they’re at,” Heather Lovier, chief operating officer at Rocket said during a panel discussion at the Mortgage Bankers

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Rate’s Jesse Allen on the progress of a reverse mortgage revamp

In November, Chicago-based mortgage lender Rate — formerly known as Guaranteed Rate — announced that it was “revamping” its dedicated reverse mortgage division by appointing two longtime industry veterans to lead its efforts with older borrowers. Industry veteran Jesse Allen, formerly of OneTrust Home Loans and American Advisors Group (AAG) is now leading the division

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Longbridge wins partial preliminary injunction against Mutual of Omaha

The federal judge overseeing the case brought by reverse mortgage lender Longbridge Financial against market leader Mutual of Omaha Mortgage over allegedly deceptive advertising practices has ruled that some of Longbridge’s claims warrant limited injunctive relief, finding that “the law and facts clearly favor some of Longbridge’s claims.” The order was handed down Tuesday by

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CoStar investors say the company needs ‘meaningful self-help’

There is no doubt that CoStar Group threw everything it had into the 2024 launch of the revamped Homes.com. From Super Bowl ads that were part of the firm’s $1 billion marketing spend, to a reallocation of nearly all of its sales staff, Homes.com debuted with a bang. And then things kind of fizzled.  Now,

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FOA president talks business progress amid strong Q1 earnings

One of the nation’s leading reverse mortgage lenders, Finance of America (FOA), posted strong first-quarter 2025 earnings results. The company beat its estimates for funded loan volume, posted a profit and maintains a bullish outlook for the quarter ahead. Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert

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