Author name: Ricky Vasquez

The amenity arms race is over. The profit center era has begun. 

For years, the amenity playbook in multifamily was simple: build it, bundle it, absorb the cost and call it a competitive differentiator. Rooftop decks, co-working lounges and resort-style pools have all been baked into the rent, and all have been treated as overhead. The logic made sense when lease-ups were the priority and operators could

The amenity arms race is over. The profit center era has begun.  Read More »