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Lofty details new agentic AI operating system for real estate agents, brokers

Lofty is leaning into the next phase of artificial intelligence (AI) in real estate, not just assisting agents, but quietly running much of the business for them. The real estate technology company has introduced Lofty AOS, which it describes as the industry’s first agentic AI operating system built specifically for brokerages. Lofty vice president of […]

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Why antitrust talk may be a pressure tactic — not a probe — against homebuilders

A Friday-morning news report suggesting that the Trump administration is exploring an antitrust probe into U.S. homebuilders landed with its intended shock value. The implication? Washington, having rattled its saber, may be preparing to treat large builders as a concentrated market actor whose behavior is contributing to America’s housing affordability crisis. By late Friday afternoon,

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A spring selling eve – pre-game – note to homebuilding leaders

Homebuilders — many we talk with — are calling today’s selling environment one of “demand uncertainty.” The phrase is clear. Traffic is uneven. Conversions are harder to forecast. Buyers hesitate longer, ask sharper questions, and walk away more often. The label itself may quietly misdirect leadership’s attention toward forces builders cannot control — and away

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