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Florida: In choppy 2026, one state is many homebuilding markets

It may come as a surprise amid the noise, negativity, and volatility in today’s new-home market that Florida remains one of the most dynamic homebuilding markets in the country. The housing landscape in the nation’s third-most-populous state shares a vertiginous, bumpy near-term outlook with other Sun Belt markets. The region has been challenging for homebuilders.

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BuildersUpdate pay-at-closing model targets builders’ marketing risk

BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on

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