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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on […]

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Analysts split on what happens next with Rocket–Mr. Cooper servicing book

The Federal Housing Finance Agency (FHFA) signed off on Rocket Companies’ acquisition of Mr. Cooper Group but imposed a 20% cap on Fannie Mae and Freddie Mac servicing exposure — leaving analysts split on what comes next.  BTIG analysts Eric Hagen and Jake Katsikas estimate Rocket controls $400 billion unpaid principal balance in Fannie and

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Texans Credit Union announces 105% LTV financing option

Texans Credit Union launched its first-time homebuyer program on Thursday, introducing three new loan options to spur home purchase activity. The three loan options include: Low down payment mortgages that require as little as 3% down. Flexible-rate loans The “Home Extra 105” package, which finances a loan-to-value (LTV) ratio of up to 105% to cover

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