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ERA Real Estate launches bilingual coaching program, targets growth in Hispanic markets

ERA Real Estate is expanding its Coached Up Program with a Spanish-language component, part of a broader strategy to reach Spanish-speaking market segments while growing its national footprint. The program — led by brand president Alex Vidal — delivers training in English first, then offers Spanish sessions to support Hispanic agents and clients. “What we […]

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Mortgage rates go wild following Fed rate cut and Powell remarks

Mortgage rates have had a wild ride since Fed Chair Jerome Powell started talking at the Fed press event Wednesday, rising 15 basis points today. However, I think the bond market responded appropriately after the Fed meeting, and on Thursday morning. Why? Even though the Fed lowered rates, the tone of the press conference was

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NAR Technology Survey finds AI gaining traction with Realtors

While it may seem that the real estate industry is constantly overwhelmed by new technology tools, the most popular tool among Realtors remains eSignature, according to the National Association of Realtors’ (NAR) 2025 Technology Survey released Thursday.  NAR’s data showed that 79% of survey respondents use eSignature, closely followed by the 75% who reported using

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