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RealTrends Verified top performers prove there’s no one way to scale

While many of the same real estate firms may grace the top echelons of the RealTrends Verified Rankings year after year, that is where, at least for many of these firms, the similarities between them end. From cloud-based to franchise networks, specializations and network approaches the top performing firms include a variety of different business

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Real estate tech shifting from Swiss Army knives to scalpels

For nearly two decades, real estate technology followed a predictable playbook: Build an all-in-one platform that does everything, with the CRM, dialer, transaction management and nurture campaigns all under one roof. But a quiet reversal is underway. A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions

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