A homeowner sends the same message to a handful of agents. Four words. “What is your commission?” One agent writes back that commission is not something he discusses over text. The homeowner pushes. The agent holds his ground, politely and professionally, and by the fourth message the whole exchange has gone sideways. The homeowner feels […]
Commission questions, why refusing by text costs you listings Read More »
Auction.com has named John Ken senior vice president of marketing. He will work to grow the platform’s buyer base and expand its marketing technology, with a focus on bringing more qualified buyers to properties the marketplace sells. Distressed property investors make up the core of that base, leader said. Ken plans to widen it with
Auction.com taps John Ken as SVP of marketing Read More »
I thought networking was about making people remember you. I may have had the whole thing backwards. I am historically bad at networking. Not regular bad. The kind of bad where I can walk into a room with 500 interesting people, have three conversations, decide I’ve probably done enough human interaction for the evening and
Real estate networking works better when you stop “networking” Read More »