If the first half of this year has left you feeling stuck, you’re not the only one. Mortgage rates stayed higher than people wanted. Affordability remained tight. And uncertainty overseas added another layer of pressure nobody saw coming. That’s why so many people are asking the same question: Will the second half of the year […]
What To Expect from the Housing Market in the Second Half of 2026 Read More »
Zillow has rolled out Zillow Pro, a nationwide premium membership designed to give real estate agents direct visibility into their clients’ activity on Zillow and tools to act on those signals. The launch brings Zillow’s consumer data and collaboration tools directly into agents’ day-to-day workflows at a time when home sales are on track for
New Zillow Pro tells agents when their contacts start house hunting again Read More »
Homebuyers and sellers are beginning to treat ChatGPT and other large language models (LLMs) like a genie in a bottle. They often trust AI recommendations implicitly because the suggestions are the result of personalized, deep-diving research and an authoritative verification process. The phenomenon is ramping so quickly that agents are losing leads they’ve nurtured for
How real estate agents win AI recommendations Read More »