Today’s homebuyers move at a digital speed. They expect answers in minutes, not hours, and seamless conversations to continue across websites, SMS, and digital campaigns, with personalized guidance delivered without delay. Builders, meanwhile, are investing more heavily in digital marketing platforms and lead generation tools. Yet response rates from Online Sales Consultants (OSC) haven’t kept […]

What’s at Stake: The lawsuit accuses JPMorganChase of trade libel and breach of good faith, claiming CEO Jamie Dimon violated Florida’s Unfair and Deceptive Trade Practices Act.  Supporting Data: Under commercial law and bank account agreements, banks can close accounts at any time for any reason, leading many experts to call the suit “frivolous.” Forward

Late-year interest rates drove mortgage prepayment speeds back upward in December, as homeowners sought to capitalize through refinances, according to Intercontinental Exchange.   Processing Content Prepayments increased to a 0.91% share of current liens, surging almost 10% from November’s pace, ICE Mortgage Technology’s monthly First Look report said. December’s rate was up by more than 59%