Intent beats volume: What real estate teams are learning from AI-powered follow-up

Real estate has always had a complicated relationship with lead follow-up. Everyone knows speed matters. Everyone knows consistency matters. And almost every team believes there is missed opportunity sitting somewhere inside its database, even if they’re using real estate AI follow up. The common response has been to increase activity: take a large group of […]

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A search for a home in France shaped Real Brokerage CEO Tamir Poleg’s view on listing fragmentation

When Tamir Poleg bought a property in France, the process gave him a glimpse of what he hopes the U.S. and Canadian real estate markets can avoid — listing fragmentation. To find the home, Poleg said he had to search across multiple websites, many of which had outdated, inaccurate or incomplete information. The experience was

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Bed Bath & Beyond-Fathom deal part of industry’s new-ish ecosystem push

Bed Bath & Beyond is making an unexpected push into residential real estate, agreeing to acquire technology-focused real estate services company Fathom Holdings in an all-stock transaction valued at $53.38 million. The deal brings brokerage, mortgage, title, insurance and homeowner financial services under the retailer’s expanding umbrella as it pursues an “Everything Home” strategy. The

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