Reverse Market Insight expands loan qualifying tool to include Smartfi proprietary products

Loan analysis and technology firm Reverse Market Insight (RMI) on Wednesday announced an expansion of its Reverse Qualifier tool, giving reverse mortgage originators the opportunity to price and model the benefits of proprietary products from SmartFi Home Loans alongside existing capabilities for Home Equity Conversion Mortgages (HECMs). RMI initially launched Reverse Qualifier in October 2025,

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The amenity arms race is over. The profit center era has begun. 

For years, the amenity playbook in multifamily was simple: build it, bundle it, absorb the cost and call it a competitive differentiator. Rooftop decks, co-working lounges and resort-style pools have all been baked into the rent, and all have been treated as overhead. The logic made sense when lease-ups were the priority and operators could

The amenity arms race is over. The profit center era has begun.  Read More »