A few weeks ago I read an interview with the leader of a big IMB. His argument was that our only hope is to cap the rising cost of closing a loan and eventually lower it, and that technology is how we’ll get there. He’s right. Everyone reading this agrees with him. That’s the problem. […]
Technology is Not Culture in Mortgage Lending Read More »
A homeowner sends the same message to a handful of agents. Four words. “What is your commission?” One agent writes back that commission is not something he discusses over text. The homeowner pushes. The agent holds his ground, politely and professionally, and by the fourth message the whole exchange has gone sideways. The homeowner feels
Commission questions, why refusing by text costs you listings Read More »
Auction.com has named John Ken senior vice president of marketing. He will work to grow the platform’s buyer base and expand its marketing technology, with a focus on bringing more qualified buyers to properties the marketplace sells. Distressed property investors make up the core of that base, leader said. Ken plans to widen it with
Auction.com taps John Ken as SVP of marketing Read More »