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How a Christie’s Agent Closed $44 Million+ in 2024 on Instagram

Over the last decade, I’ve interviewed dozens of the country’s most successful real estate agents. All of them, from Ryan Serhant to Glennda Baker to Ricky Carruth, had one thing in common: They found their ikigai early in their career and never looked back. Ikigai is a Japanese concept that says you will only find […]

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What Buyers Need To Know About Homeowners Association Fees

When buying a home, you’re probably thinking about mortgage rates, home prices, your down payment, and maybe even your closing costs. But you may not be thinking about homeowners association (HOA) fees. While you won’t necessarily have these, you should know it’s a possibility, depending on where you decide to live. A homeowners association is

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Brokerages are sleeping on AI: Here’s the playbook to wake them up

Let’s call it what it is: most brokerages are way behind on AI. Agents? They’re scrappy. They’re downloading ChatGPT apps, playing with Canva AI, and asking Midjourney to crank out listing flyers in 30 seconds flat. They’re moving fast because they have to. Meanwhile, broker-owners are still asking, “So… how exactly would we even use

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