Marketers have long used endorsements and testimonials in their ads. Even though it goes by multiple names, this is a playbook dating back centuries. You have something to sell.  You borrow the trust of a known personality.  You sell more product. For years, influencer marketing and user-generated content (UGC) have been widely considered a brand’s best […]

Multiple mortgage companies have rolled out loan originator education programs over the past few years with the goal of injecting new life into the industry. Processing Content While many lenders and brokerages have in-house training for employees, there are also some programs available to anyone looking to become a licensed loan originator or further expand

The nation’s housing shortage is often framed as a challenge for first-time buyers and growing families. But another group is increasingly feeling the impact — older homeowners who want to downsize yet find themselves with few practical options. Across the country, many seniors remain in large family homes long after their children have moved away.