The amenity arms race is over. The profit center era has begun. 

For years, the amenity playbook in multifamily was simple: build it, bundle it, absorb the cost and call it a competitive differentiator. Rooftop decks, co-working lounges and resort-style pools have all been baked into the rent, and all have been treated as overhead. The logic made sense when lease-ups were the priority and operators could […]

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Seniors Hold Record Housing Wealth, Underwriting Still Misses it

A major shift has happened inside American housing finance, and it should have the full attention of lenders, regulators and policymakers. For the first time on record, Americans 70 and older hold a larger share of the nation’s real estate wealth than Americans aged 40 to 54. That crossover happened in 2025. Older homeowners now

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Customers slam Hometap with a wave of class action lawsuits

Home equity investment platform Hometap is facing a surge of litigation from its customers over its shared-appreciation contract product that litigants describe as “predatory and abusive.” Processing Content Consumers accuse Hometap of violating the Truth in Lending Act, for failing to treat their product as a mortgage loan. The recent cases create more scrutiny for

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