Bright MLS launches Bright Promote ad tool in listing platform

Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday. The North Bethesda, Maryland-based multiple listing service said Bright Promote is its first MLS-built advertising solution […]

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PropLogix releases sales outreach tool for title companies

PropLogix has launched PropOptix, a new sales outreach platform designed to help title companies identify and connect with real estate agents based on real-time market activity. The company said the platform is intended to help title professionals move beyond broad cold outreach and generic email campaigns by using listing activity and market signals to guide

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Equity-rich home share falls to lowest level since 2021

ATTOM reported that 43.3% of mortgaged U.S. residential properties were considered equity-rich in the first quarter of 2026. The figure dropped from 44.6% in the previous quarter — marking the lowest equity-rich rate since the fourth quarter of 2021. Meanwhile, 3.2% of mortgaged residential properties were classified as seriously underwater in the first quarter. Those

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