US mortgage applications for home purchases climbed last week to the highest since January 2023, suggesting a further easing in financing costs is contributing to a thaw in the housing market. Processing Content The Mortgage Bankers Association’s index of home-purchase applications rose 5.1% in the week ended Jan. 16, data from the group showed Wednesday. […]
Home-purchase applications climb to highest since 2023 Read More »
If you’ve seen headlines saying foreclosure activity has been climbing for 10 straight months, it’s easy to assume that’s a sign of trouble for the housing market. But when you look at the full picture, a few simple truths become clear: Today’s foreclosure numbers are in line with what’s considered normal High home equity is
Why Rising Foreclosure Headlines Aren’t a Red Flag for Today’s Housing Market Read More »
For today’s mortgage leadership, the most expensive asset on the balance sheet is the borrower’s attention. Yet, in an era defined by an “attention economy,” the industry has spent a decade devaluing that asset through a practice that has become as predictable as it is ineffective: the mass-market email newsletter blast. For years, the industry
Beyond the database: Why 1:1 AI is the new benchmark for authority and market share Read More »