Author name: Ricky Vasquez

Century 21 COO says M&A activity fueled by growing tech demands

Century 21 is riding a wave of franchise acquisitions and merger activity — a trend Chief Operating Officer Greg Sexton says is driven by the escalating demands of real estate technology. Sexton, who has spent more than two decades with the company, said the aggressive push into mergers and acquisitions (M&A) began as a strategic

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Rechat’s Testimonials tool turns client praise into marketing content

Rechat has launched Testimonials, a new feature that enables real estate agents to collect, manage and use client reviews directly within the Rechat platform. The feature is integrated alongside contacts, transactions and marketing tools, allowing testimonials to automatically populate marketing materials, listing presentations and campaigns without requiring agents to switch between platforms. The feature is

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