Author name: Ricky Vasquez

New Zillow Pro tells agents when their contacts start house hunting again

Zillow has rolled out Zillow Pro, a nationwide premium membership designed to give real estate agents direct visibility into their clients’ activity on Zillow and tools to act on those signals. The launch brings Zillow’s consumer data and collaboration tools directly into agents’ day-to-day workflows at a time when home sales are on track for […]

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How real estate agents win AI recommendations

Homebuyers and sellers are beginning to treat ChatGPT and other large language models (LLMs) like a genie in a bottle. They often trust AI recommendations implicitly because the suggestions are the result of personalized, deep-diving research and an authoritative verification process. The phenomenon is ramping so quickly that agents are losing leads they’ve nurtured for

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