The portal and brokerage buying spree has one goal, control the stack
The modern battlefield offers a lesson in real estate vertical integration. Look around. Rocket bought Redfin. Compass combined with Anywhere to become the country’s largest brokerage, north of 340,000 agents. Zillow is fighting over listing access. Homes.com is still buying its way to portal relevance. NAR and the MLSs are defending mandatory cooperation rules. And […]
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