Author name: Ricky Vasquez

First-time homebuyers’ shrinking presence — what it means for real estate agents

The share of first-time homebuyers has fallen to 21% of all transactions — the lowest level since the National Association of Realtors (NAR) began tracking the data in 1981. For real estate agents, the shift is not a temporary blip. It’s a structural change reshaping how agents build their businesses, talk about value and prepare […]

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Meritage Q1 2026 shows why incentives are the new battlefield

The mid-spring earnings cycle has produced a common-language reality check for America’s public homebuilders: the operating backdrop worsened faster than many management teams expected. In such a context of nearly-universal challenge, doing less-worse may count as a win. Meritage Homes’ Q1 2026 numbers serve as a case in point Orders fell 5% year over year,

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SoFi rolls out end-to-end digital HELOC experience, advisory council

SoFi Technologies this week unveiled a new fully digital home equity line of credit (HELOC) experience, expanding its push into mortgages as more homeowners choose to tap equity rather than move. The company said the new HELOC offering will allow members to access home equity through an end-to-end digital process within the SoFi platform, with

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