Author name: Ricky Vasquez

Taylor Morrison pares incentives and leans into buyer choice

Tactical discounts, escalating incentives, absorption-at-any-cost strategies, … you all well know the routine of buying sales and making next to no money in Spring 2026. But that’s not for everybody. Exceptions are out there, public and private. Taylor Morrison has chosen a playbook and is well into executing a game plan that leans on the

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Cotality hires industry veteran Jason Nicosia to lead national real estate solutions

Cotality has hired residential real estate and proptech veteran Jason Nicosia as senior principal of national real estate solutions, the company announced Thursday. In the senior leadership role, Nicosia will serve as a strategic adviser to Cotality’s enterprise real estate clients, helping align the company’s data and technology products with clients’ long-term business goals and

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