Author name: Ricky Vasquez

PropLogix releases sales outreach tool for title companies

PropLogix has launched PropOptix, a new sales outreach platform designed to help title companies identify and connect with real estate agents based on real-time market activity. The company said the platform is intended to help title professionals move beyond broad cold outreach and generic email campaigns by using listing activity and market signals to guide

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Bright MLS launches Bright Promote ad tool in listing platform

Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday. The North Bethesda, Maryland-based multiple listing service said Bright Promote is its first MLS-built advertising solution

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