Author name: Ricky Vasquez

First-time homebuyers’ shrinking presence — what it means for real estate agents

The share of first-time homebuyers has fallen to 21% of all transactions — the lowest level since the National Association of Realtors (NAR) began tracking the data in 1981. For real estate agents, the shift is not a temporary blip. It’s a structural change reshaping how agents build their businesses, talk about value and prepare

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Meritage Q1 2026 shows why incentives are the new battlefield

The mid-spring earnings cycle has produced a common-language reality check for America’s public homebuilders: the operating backdrop worsened faster than many management teams expected. In such a context of nearly-universal challenge, doing less-worse may count as a win. Meritage Homes’ Q1 2026 numbers serve as a case in point Orders fell 5% year over year,

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