For years, KB Home built its identity on customization, but an industry-wide pivot to spec sales amidst the throes of the COVID-era building boom eroded that edge. After several quarters of a hard strategic shift back to the business model it knows best and has practiced most, KB Home reengineered its build-to-order mix to historical […]
KB Home’ build-to-order pivot pays off, but buyers remain cautious Read More »
Baldwin Realtors — representing about 3,500 agents in Baldwin County, Alabama — recently took on the tall order of moving its entire membership off a legacy platform onto a next-generation MLS system. The transition from Paragon to Perchwell followed a three-month parallel period and an intensive training effort — 135 sessions, including 60 in person
Perchwell CEO on landmark MLS shift to next-generation tech Read More »
Artificial intelligence (AI) has moved from novelty to near-default workflow tool in real estate marketing — and the stakes for getting it right are rising. Two industry voices who spend their days inside the AI arena say the technology is only as useful as the human reviewing it. Nathan Brannen, chief product officer at Restb.ai, and
AI won’t get sued over a bad listing — the agent will Read More »