Author name: Ricky Vasquez

Guild, Bayview talks result in deal valued at $1.3 billion

The outcome of previously-reported talks between Guild Mortgage and Bayview, a quiet servicing giant and asset manager, is a finalized acquisition valued at $1.3 billion that will transform the lender. In line with previous talks, a Bayview fund will buy outstanding shares of Guild it didn’t already own. The publicly-traded lender plans to go private […]

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Conversational marketing is the new pipeline: How AI is redefining intent in real estate

Conventional marketing is on life support; bloated email blasts, generic landing pages, lead forms no one fills out. They’re not just outdated. They’re invisible to the modern consumer. Today, people crave relevance, not reach. They want conversations, not campaigns. That’s where conversational marketing steps in. It’s not about shouting louder. It’s about listening better and

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