April 2026

First-time homebuyers’ shrinking presence — what it means for real estate agents

The share of first-time homebuyers has fallen to 21% of all transactions — the lowest level since the National Association of Realtors (NAR) began tracking the data in 1981. For real estate agents, the shift is not a temporary blip. It’s a structural change reshaping how agents build their businesses, talk about value and prepare […]

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SoFi rolls out end-to-end digital HELOC experience, advisory council

SoFi Technologies this week unveiled a new fully digital home equity line of credit (HELOC) experience, expanding its push into mortgages as more homeowners choose to tap equity rather than move. The company said the new HELOC offering will allow members to access home equity through an end-to-end digital process within the SoFi platform, with

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