April 2026

For decades, mortgage lending has been built around a single objective: to make homeownership affordable. The 30-year fixed-rate mortgage became the dominant structure because it lowers monthly payments, expands borrower eligibility, and fits cleanly into underwriting frameworks built around debt-to-income ratios. It works—and it worked at scale. But in optimizing for affordability, the industry made […]

Builders are generating more online leads than ever, but many are missing what matters most: speed. The homebuying journey now begins with an online inquiry, a form submission or a request for pricing and the outcome is increasingly determined by how quickly a builder responds. New Home Star is working with builders to address this