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Survey finds generational divide on economy, housing market

Americans are sharply divided over the nation’s economic outlook, interest rates and the housing market, according to a new survey from Realtor.com. The poll found 42% of respondents expect the economy to worsen in the next 12 months. That view was strongest among baby boomers — with half predicting a downturn — compared with 31% […]

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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on

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Analysts split on what happens next with Rocket–Mr. Cooper servicing book

The Federal Housing Finance Agency (FHFA) signed off on Rocket Companies’ acquisition of Mr. Cooper Group but imposed a 20% cap on Fannie Mae and Freddie Mac servicing exposure — leaving analysts split on what comes next.  BTIG analysts Eric Hagen and Jake Katsikas estimate Rocket controls $400 billion unpaid principal balance in Fannie and

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