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Contrarian Smith Douglas leans into its system, goes for market share

Uncertainty, margin compression and the gut-check math of affordability are the givens of a new-home market impatiently waiting for relief on at least one of those three fronts.  Most public homebuilders – facing this indefinite limbo – are doing the same thing: slowing down. Production starts are throttling down. Spec inventory is being sold down. […]

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Is Opendoor playing the builder rate buydown game?

iBuyer Opendoor’s recently launched mortgage product — which promises below-market interest rates after the company removed its markup — has sparked debate across the industry about who absorbs the cost and whether the model is sustainable. Some industry professionals view the offering as similar to the strategy many homebuilders use — providing below-market mortgage rates

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HannaList adds fuel to the escalating private listings war

The private listings debate just got louder. Howard Hanna Real Estate Services has launched HannaList, an internal listing network that allows Howard Hanna agents to share listings exclusively with Howard Hanna buyer agents before those properties ever reach the MLS. Combined with what Compass has built since acquiring Anywhere, two of the industry’s most significant

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