BFS CEO Jackson maps a bigger role in homebuilding workflows

Builders FirstSource‘s decade-long strategic jag has expanded the construction giant beyond its traditional role as a building materials supplier, pitching itself as a full-service partner that can support homebuilders with planning, procurement, delivery, installation and digital project management. In a one-on-one interview with The Builder’s Daily, CEO Peter Jackson said the company’s acquisition strategy and technology […]

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The ground just shifted: coming soon listings are taking over real estate

At a time when real estate industry leaders seem to be more conflicted than ever, one idea has emerged that everyone from Homes.com to Zillow, to eXp Realty and Compass can agree on: pre-marketing coming soon listings. What does that mean for the MLSs and will it invite more federal scrutiny? The resurgence of coming soon

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Optimal Blue’s Mike Vough on borrowers staying rate anchored into 2026

Borrowers are still anchored to ultra-low, pandemic-era mortgage rates, a mindset that is influencing both purchase and refinance trends as the market heads into 2026. That’s according to Mike Vough, Optimal Blue‘s senior vice president of corporate strategy, who highlighted the company’s latest Market Advantage report in a conversation this week with HousingWire at the

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