February 2026

Redfin rolls out ChatGPT app for real estate searches

Redfin, which is now owned by Rocket Companies, is following in Zillow’s footsteps and launching an app integration with OpenAI’s ChatGPT.  The company announced Friday that ChatGPT users now have access to a Redfin app within the platform that allows users to locate property listings relevant to their home search parameters and chat with the […]

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Does lead diversion help buyers, or does it undermine agent accountability?

It’s a story of frustration that many buyers and agents can relate to. Buyers repeatedly reaching out to listing agents to see properties, only to receive no response. Calls go unanswered, questions linger and access to homes stalled. That frustration is real and deserves acknowledgment. Consumers should expect timely communication and professional conduct. Where the

Does lead diversion help buyers, or does it undermine agent accountability? Read More »