January 2026

Why buying leads is killing your mortgage business

Let me be blunt: if you’re still dumping money into digital lead generation and wondering why your conversion rates are dismal, you’re fighting the wrong battle. Processing Content I’ve grown the number of closed loans by 35% over four years not through fancy CRM systems, not through paid advertising, not through some revolutionary fintech solution. […]

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Mortgage rates rise as FOMC inaction adds to uncertainty

Mortgage rates rose for the second consecutive week, with the 30-year fixed up one basis point on average, as yesterday’s Federal Open Market Committee decision was expected by the majority of the marketplace. Processing Content The move to leave rates unchanged was likely priced into mortgage rates and the benchmarks it uses beforehand. Mortgage pricing

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Pennymac, Rocket, UWM: What analysts expect in Q4 earnings

Fourth-quarter results for nonbank mortgage lenders should highlight differences in business models, balance sheets and strategic bets as lenders position themselves for growth in a still-uneven housing market, analysts say. Processing Content From PennyMac’s perceived valuation gap to Rocket’s acquisition-driven quarter and United Wholesale Mortgage’s steady volume gains, analysts see diverging paths among the largest

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