December 2025

Judge dismisses disclosure class action against UWM

A California judge granted United Wholesale Mortgage‘s motion to dismiss a class action by borrowers over allegedly disclosing personal and financial information to third parties, like Meta and Google. Processing Content The plaintiffs, Ethan Allison and Mark Caloca, filed the initial complaint in June, but the judge ultimately agreed Sunday with UWM, who said the

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AI is changing the rules of mortgage industry marketing

Among the changes mortgage businesses are trying to adjust to in the age of artificial intelligence, marketing strategy could turn out to be the trickiest to understand and implement. Processing Content AI has ushered in a new landscape for digital marketing across all types of businesses, and where search-engine optimization once governed how companies made

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