October 2025

Industry veterans launch consultancy firm Alloy Advisors

Two real estate industry veterans are teaming up to launch Alloy Advisors. The new company, launched Wednesday, is a consultancy firm focused on helping real estate organizations such as brokerages, MLSs, associations, proptech companies and portals modernize and grow.  Founded and led by Amit Kulkarni and Russ Cofano, who have previously helped found and scale

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Recruiting the same loan officer and expecting different results  

Over the last 30 years in this business, I’ve seen a lot of loan officers come and go. I’ve seen  managers get promoted, demoted, and disappear. I’ve seen companies rise, fall, rebrand, and  recycle their value props like clockwork.   But the one thing that doesn’t seem to change — the thing that might actually be

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