September 2025

Real estate pros: Explain the value of buyer rep without sounding like a script

One of the most important parts of a real estate agent’s job is helping buyers understand why working with you matters, especially now that the new rules around representation and compensation have changed the conversation. Now, more than ever, it is important for buyers to understand the value your representation brings to the table. Since being an agent is ultimately about building relationships, your goal is to connect with your buyers […]

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Homebuyers strained by costs, confused about mortgage market

Mortgage rates remain below the 50-year average, but most homebuyers see them as unusually high — a perception that is driving stress, delaying purchases, and reshaping major life decisions, according to a nationwide survey conducted in August. The survey of more than 1,000 buyers, released this week by Tomo Mortgage, highlights the gap between economic

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