August 2025

Mortgage lending activity sees ‘typical spring bounce’

Mortgage lending increased in the second quarter 2025, with nearly 1.76 million residential loans issued nationwide, according to ATTOM’s quarterly mortgage origination report. It was the first time since 2021 that the second quarter saw an annualized increase. The total number from April through June marked a 19.4% rise from the first quarter and a […]

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Survey finds generational divide on economy, housing market

Americans are sharply divided over the nation’s economic outlook, interest rates and the housing market, according to a new survey from Realtor.com. The poll found 42% of respondents expect the economy to worsen in the next 12 months. That view was strongest among baby boomers — with half predicting a downturn — compared with 31%

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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on

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