June 2025

Better Mortgage’s AI revolution: How Better is empowering loan officers, not replacing them

In an era where technology often threatens to overshadow human roles, Better Mortgage is charting a different course. By developing in-house AI tools designed to complement rather than replace human expertise, the company is enhancing the mortgage experience for both borrowers and loan officers.  Already, its AI Loan Agent, Betsy, handles over 125,000 customer interactions […]

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Mortgage broker-retail friction returns to spotlight

Concerns over channel conflict in mortgage lending — particularly between wholesale and retail operations — are resurfacing as brokers reclaim a growing share of originations. Tension can arise when wholesale lenders also operate retail arms, potentially putting them in direct competition with the very brokers bringing them business. This strain has led companies like United

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