Mortgage origination in 2025 is all about balance between automation and personal connection, speed and long-term strategy. While referrals and repeat clients remain core drivers, buying mortgage leads and investing in lead generation have become an essential way to maintain steady volume year-round. When done right, buying mortgage leads for sale creates a predictable flow […]
9 top places to buy mortgage leads in 2025 Read More »
Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways to meet new clients and uncover opportunities you wouldn’t find otherwise. The challenge for most agents is
11 Real Estate Cold Calling Scripts for Lead Gen (+Tips & Tools) Read More »
Want to close more deals? Then you can’t rely solely on your sphere of influence and networking to meet new clients and build your pipeline. Our team of experienced real estate agents reviewed the top real estate lead generation companies to help you get more real estate leads. These lead gen companies find qualified real
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As agents, Zillow is our best friend and worst enemy. Generally, it provides easy access to listings and gives our clients a glimpse of the market, but it can also be unrealistic with pricing, thereby giving false promises to home buyers and sellers. Either way, it is the go-to listing platform with about 227 million
Is Zillow Premier Agent worth the cost? Read More »
Whether you’re new to real estate ads or seasoned in real estate advertising, this guide will help you improve your ad strategy. Using ads in your overall lead gen strategy is a way to leverage your time and get in front of more qualified leads faster, versus marketing, which is more useful for building brand
Your ultimate guide to real estate ads Read More »
Lead generation for mortgage brokers and officers is all about consistently filling your pipeline with individuals who are interested in buying a home now or in the future. Considering the fluctuating state of the housing market and inflated mortgage rates, it’s even more crucial to showcase your expertise and amazing service to bring qualified clients
11 mortgage lead generation ideas to build your client base Read More »
According to the National Association of Realtors (NAR), 96% of homebuyers use the internet in their home search. It’s now more crucial than ever to optimize your real estate website and online presence to attract new business — whether you’re a seasoned real estate agent or a newcomer eager to establish your digital footprint. In
The 8 best real estate lead generation websites for 2025 Read More »
The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. In today’s economy, with interest rates on mortgages stubbornly perched around 7% and dwindling inventory in most states, today’s agents must get creative to keep
15 real estate lead generation ideas (+ expert tips & tools) Read More »