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New American Funding

NAF hires Nathan Ballentine as regional VP for South Carolina

HWmember, Mortgage, New American Funding, People Movers, South Carolina, Team Leaders /

New American Funding (NAF) on Wednesday named Nathan Ballentine as its new regional vice president for South Carolina. In this role, Ballentine will lead growth and development across the state, spearheading market expansion and sales initiatives. With more than 25 years of experience in the mortgage industry, Ballentine will focus on recruiting and onboarding top-performing […]

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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

HECM, Home Equity, HWmember, LendingLife, Marketing, New American Funding, Reverse, Reverse Mortgage Daily /

More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on

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NAF reports data breach in California

Cybersecurity, HWmember, LendingLife, Mortgage, New American Funding, Technology /

New American Funding (NAF), a top-25 U.S. mortgage lender, notified the California attorney general last week of a data breach involving one of its vendors, which potentially compromises customers’ personal information.  NAF on June 6 discovered “suspicious activity associated with information provided to one of our vendors that provided notary systems, Mobile Notary Zone,” according to

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